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Starbucks in Disneyland | The Debate is On!

January 14, 2013
by David Erickson
coca cola, coke, coke corner, commercialization, Disney, Disneyland, dole, dole whip, house, main street, market, market house, sponsor, starbucks, tradition, whip
8 Comments

Most of you have probably heard by now, perhaps from the Disney Parks Blog,  that there are very firm and definite plans to put a Starbucks in Disneyland.  Not much is known about what the location will look like.  The only thing that is known for now is that it will be where The Market House exists today.  I personally have very strong opinions about Starbucks in Disneyland.

Meanwhile, guest writer and friend of Fresh Baked Sara Romey, has very strong feelings about Starbucks and Disneyland coffee.  In other words, she hates Disney coffee and loves Starbucks.  She especially loves the idea of Starbucks in Disneyland.  And thus the best debate ever over coffee in a theme park was born.

Starbucks in Disneyland
Starbucks in Disneyland
Starbucks in Disneyland


We’re going to talk about Quality, Space (Location), Tradition, and Commercialization.  Let’s light this candle!

Quality

David - I don’t understand the fuss over the quality of the coffee at Disneyland.  I drink a lot of coffee.  A lot.  So I’m no stranger to a bad cup.  And while I would agree that the coffee at Disneyland isn’t going to be winning any awards, it’s not offensive.  I rather enjoy the seasonal coffees actually.  The pumpkin spice and the Christmas blend were both good in my opinion.  So why are we in a hurry to replace them with what amounts to the Big Mac of coffees?

Sara - I enjoy seasonal coffees just as much as the next coffee connoisseur, however I LOVE Starbucks seasonal coffees.  I’ve grown up drinking them, and I already know that what I’m paying for is worth it. The last Disneyland coffee I purchased, I remember paying just as much as I would for a Starbucks, and I was not that pleased. Bland in taste and small in size. I would imagine Disneyland pays very close attention to their comments & suggestions, and I can only guess enough people have complained or been less than satisfied with what the Market House has to offer.  Something had to have been broken for Disneyland to step in and fix it.

Top 10 Stories Disneyland 2012

Space (Location)

Sara - So if the Market House is out, and Starbucks is in, then we already know we are dealing with limited space.  However, I don’t think the amount of space in a location is going to affect the quality of the product, given the baristas have enough room to do their thing. We as coffee drinkers should be mature enough to stand in a structured line, get our fuel, and get out. As long as they are offering the main menu from Starbucks, then I’m sure I won’t be that concerned with standing a bit close to my fellow Disney family & friends.

David – I agree that the actual machines required to run Starbucks in Disneyland are not going to be grand in scale, nor do I think a larger machine makes better coffee.  It’s the lines and the crowds that I’m worried about.  People love Starbucks, no doubt.  But the Market House isn’t equipped to manage a large line.  Or if it were converted to do as much, I’m afraid the interiors would lose much of their appeal.  I might be persuaded to think this is okay provided they at least keep the stove and checkerboard, and work a queue around it.

Starbucks in Disneyland
Starbucks in Disneyland
Starbucks in Disneyland


This is what Disneyland, and especially Main Street, are all about.  The idea of trying to mix this with a billion dollar multi-national just doesn’t jive with me.

Tradition

David – Main Street has long been considered by many the face of Disneyland.  It is a representation of what Walt wanted to present to us, and what we in turn have agreed to over time.  Our love of Disneyland, and the enduring popularity of a park that has in the large view of things been unchanged for over 50 years, is testament to the fact that what we want is in fact corny, old timey, authentic Disney.  I want Disney’s take on food and candy and coffee too.  I don’t really even care if it’s not the best.  Does it have to be?  I show up at Disneyland for Disneyland…everything!  I don’t need or want the best necessarily.  I just want Disney.  Starbucks is NOT Disney.

Sara – So you say that Starbucks is not Disney?  Neither is Coca Cola.  But Refreshment Corner on Main Street has been a staple of Starbucks in DisneylandDisneyland since opening day of July 17, 1955.  You can get a hearty chili sourdough bread bowl & an ice cold Coca Cola no problem.  It’s nice knowing my favorite cola is available for me.  Speaking of cola, could you imagine the syrup water that may have been created by imagineers if Coca Cola hadn’t stepped in? Personally, I’ll take the professionals. So Coca Cola isn’t Disney?  So what.  I don’t want to know what Disney Cola tastes like myself.  And who’s to say Starbucks wouldn’t have been a part of some agreement had they been around in 1955?

Commercialization

Sara - I know all of you are going to say you don’t want a bunch of sponsors, or you don’t want Disney to sell out.  But please be reminded that it has ALWAYS been that way.  Since opening day in 1955, Main Street sponsors ranged from Kodak & Bank of America to Carnation Ice Cream & Coca Cola. The Refreshment Corner, Coca Cola’s home, is a staple of Main Street and one of the newer sponsors AAA offers wonderful benefits.  In fact, AAA will even offer free Lockout services for keys accidentally left inside the ignition because Dad was so excited to meet Goofy. So for those who fear Disneyland is “selling out” by teaming up with such a largely commercialized company, I would have to say you’re a little behind. Disneyland couldn’t sell out of anything, except tickets.
Starbucks in Disneyland
Starbucks in Disneyland
Starbucks in Disneyland

Starbucks in Disneyland
Starbucks in Disneyland
Starbucks in Disneyland


David - The fact that Disneyland has always been heavily sponsored is understood.  But let’s not forget that those opening day sponsors were there to finance the construction of the park.  Walt really had no money of his own, as he was constantly putting profits earned right back in to the business.  Walt in fact cashed in a personal life insurance policy to pay for planning and research of Disneyland.  But this is not the case today.

Today Disney and Disneyland are the boss!!  They make plenty of money, so I’m not sure why it’s necessary to have these corporate sponsors anywhere in the park at all.  Like most other businesses, Disney is concerned with branding.  What better way to promote your own brand than to keep other brands OUT of the park (except for Coke.  Don’t touch Coke.  I have to give you that one).  Putting in a Starbucks on Main Street is just one more nail in the coffin of what is becoming a much less unique experience.

Starbucks in Disneyland – Conclusion

David – Starbucks is alright.  It’s probably better than Disneyland coffee, if that’s your thing (I personally prefer 7-11 myself).  But I just don’t think it’s necessary.  Or even wanted!  I love Disneyland just like it is.  The less change the better when it comes to Main Street.  You can NextGen the heck out of Tomorrowland if you want, but stay out of Main Street. <<drops the mic>>

Sara - Okay Vanilla Mice, calm down.  I’d rebut that, but  I’m pretty sure I hear some Dole Whips calling my name right now.  That’s right, I said Dole Whips.  Not Disney Whips.  PEACE!

So what are your thoughts?  Do you want Starbucks in Disneyland?  Would you rather get rid of Coke or bring Starbucks in?  Do you think I kicked Sara’s butt in this debate?

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About the Author
David has long been a fan of all things Disney, including the parks, the films, and television shows. This appreciation evolved most recently to this website where he’s happy to provide photos, video, and articles on Disney and its affiliates. David has logged more than 120 visits to Disneyland over the last 3 years, and more than 1,000 hours of park time.
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8 Comments
  1. Michelle 15 January, 2013 at 12:36 am Reply

    Living in the Seattle area, I can live without seeing yet ANOTHER Starbucks, especially in Disneyland! Even though I’ve never had a cup of coffee in my life, I can understand those who want the brand of coffee they like in the park. Also, as much as I like certain restaurants, I would never want to see them inside Disneyland. I can’t understand Disney’s reasoning for putting Starbucks in the park, as you’ve said it’s not like they need the money. Part of the Disneyland magic is not having to see stuff from the “outside” world, like Wendy’s and McDonald’s. At the very least, Starbucks would fit much better hidden somewhere in California Adventure, not on DL mainstreet.

    • David Erickson 15 January, 2013 at 8:35 pm Reply

      You’ve never had a coffee? That seems implausible. But then again, it’s kind of like beer. Gross at first, but you get used to it. Disneyland used to have a McDonalds. Not long ago actually. One in DCA and a fry stand just outside of Big Thunder. Neither lasted and both seemed way out of place. But sadly, I don’t think that will happen with Starbucks. The Fiddler, Fifer, and Practical cafe is doing very well with their Starbucks.

  2. Mike 15 January, 2013 at 4:05 am Reply

    This was a hilarious read. Very nice back and forth. I say let them have their starbucks.

    • David Erickson 15 January, 2013 at 8:35 pm Reply

      Thanks Mike. Sara is damned funny. Hopefully soon we’ll be seeing her in some videos!

  3. bartonholler 15 January, 2013 at 12:45 pm Reply

    I love how you threw in the question of you kicking my butt- that is a great question indeed!!!

    • David Erickson 15 January, 2013 at 8:37 pm Reply

      I’m allowing for a small possibility that you could have one the debate.

  4. TheyCallMeNobody 25 February, 2013 at 12:09 am Reply

    Today I was shopping in Disneyana, the shop next to Market House and was told that Disneyana is also closing in 2 weeks in preparations for Starbucks. That’s where they will get the extra room. Sucks. That’s one of my favorite shops at Disneyland. The cast member sounded bumbed about it too.

    • David Erickson 25 February, 2013 at 9:28 am Reply

      I have spoken with cast members a few times at the Market House, and they confirmed that the Disneyana store will also be closing for the new Starbucks. I like the Disneyana store myself, but it doesn’t quite have the nostalgic hold over me that the Market House does. This is a very sad thing if you ask me.

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