I’ve been trying to pay attention to how things are progressing over there at Walt Disney World with respect to MyMagic and how it’s being received. I’m very curious to see how it does mainly for my own selfish reasons and how it will impact life at Disneyland. My early thoughts were that I wasn’t crazy about the idea of wrist bands, nor am I crazy about the idea of Disney having an even greater ability to collect data about my spending behaviors and movements. It’s bad enough google does this to us, but I don’t want to have “cookies” in my shorts when I walk around in the real world too.
So I found this article from Apple Insider detailing the MyMagic beta phase. This article is centered only on testing out the elimination of the old school turn-style method of allowing guests in to the park in favor of using RFID (a 4 letter word if I ever heard one) scanners and Apple iTouch devices. So there’s no gate. Just scanners and cast members walking around scanning tickets. I found this video of the RFID scanners in action.
Personally, I kind of like turn-styles better, but that’s just me. It turns out, at least in the short term, that the RFID Scanners are working only about half the time. In those cases where it isn’t working, the cast members with the Apple iTouch scanners step in help out. Is this better? The article is informative, but I found the these comments from guests who have experienced the test in person to be of more interest.
MyMagic+ Final Thoughts
So MyMagic isn’t working very well early on, but it’s not exactly making everyone furious either. Some people are totally in to RFID making their experiences better. I suppose I would be too, but the fact is, I just don’t feel like MyMagic a sincere effort on Disney’s part to make for a better experience. I still believe this is a bottom line move with an eye toward data mining. And I will say that I am not even opposed to THAT either. I’m all for making money, watching the bottom line, and knowing as much as I can about my customer. But don’t SCHEME me. Don’t tell me you’ve come up with a magical band that will make rainbows shoot out of my churro. You want me to wear these bands so you can sell me more stuff.
Stay tuned I guess.